PLEND'S SOCIAL
IMPACT CHARTER

Click here to download the full report

Our ‘Financial Inclusion Report: the impact of a cost of living credit crunch’ focuses on the impact of the cost of living crisis, personal and household finances, and the resulting impacts on access to financial services in the UK. The findings emphasise how badly some groups – such as young people and ethnic minorities – have been affected more by the crisis than by the pandemic, thereby contributing to the increase in financial exclusion of those looking for support.

Research conducted by Opinium from over 4,500 respondents shows that 44% of people are struggling to ‘make ends meet’ due to the cost of living crisis, all while affordable credit is becoming increasingly harder to obtain. This report demonstrates that the cost of living crisis is exacerbating pre-existing issues and inequalities, and large sections of the UK population are repeatedly being let down and pushed into further difficulties. The number of people who feel they are being locked out of the financial system is increasing year-on-year – up from 1-in-5 (20%) of those surveyed last year, to more than 1-in-4 (28%) this year.

The report shows that those who do have access to credit are finding it difficult to pay off debt or balances, with nearly 3-in-4 (72%) people having struggled at some point to pay off their loans, up from 1-in-2 (50%) in last year’s report, suggesting that financial stability among British consumers is worsening.

Without intervention, there is strong evidence to suggest that the use of unregulated and illegal forms of lending may start to surge as people seek other routes to access credit and keep up with the cost of living.

This year’s report also finds that there is a lack of trust between the public and financial institutions, with only 1-in-5 (21%) credit-holding adults believing that loan and credit card companies are charging fair rates. Nearly 2-in-5 respondents (39%) agreed that if they could access a genuinely low-interest loan, their financial situation would improve; up from 27% last year.

A collective effort from both industry and the regulator is required to ensure a more equitable and accessible financial landscape for the UK population. An industry commitment to greater transparency around interest rates will be an important step in creating a fairer lending environment. Similarly, the adoption of blind credit applications will promote fairer lending decisions, and provide greater access to affordable loans for those with the means to repay one.

Robert Pasco, CEO and Co-founder Plend, comments: “These findings highlight the mass inequality gaps in our society, exacerbated by the pandemic and the current cost of living crisis. Those who are already struggling to make ends meet are hit the hardest, with many being forced to turn to high-cost credit to meet their basic needs. This only perpetuates a cycle of debt and financial exclusion, trapping people in a vicious cycle they can’t escape from, contributing to the ‘Great Credit Divide’.

We must work together to prioritise financial inclusion and create a society where everyone has access to affordable credit, financial stability, and the opportunity to build a better future for themselves and their families.”

This report was created in collaboration with Nationwide Building Society, StepChange, PFRC Bristol University, Green Finance Institute, Ascension and Fair By Design.
Click here to read the full report.

At Plend, our mission is simple - to make fair and affordable credit accessible to everyone.

We know that borrowing should help people move forward, not hold them back. That’s why our Social Impact Charter guides everything we do, from how we design our products to the decisions we make every day.

HOW WE MEASURE OUR IMPACT

We regularly measure our social impact by asking three key questions:

  • Affordability: Are we making credit fairer and more affordable?

  • Customer Profile: Are we reaching people who are usually excluded from mainstream credit?

  • Customer Outcomes: Are our loans making a positive difference in people’s lives?

Each year, we publish our findings in our Social Impact Report, tracking our progress against a set of social KPIs built around these three questions.

OUR COMMITMENTS

Our Charter is built around three promises. These sit at the heart of who we are.

1. PUTTING OUR CUSTOMERS FIRST

Everything we do starts with our customers.

We’re here to help, not to add stress, so we promise to treat everyone with dignity and respect, always act in your best interests, and never charge late payment fees.

We listen carefully to your feedback, fix our mistakes when we make them, and use what we learn to make Plend better every day.

Your trust matters to us, and that means keeping your information safe and secure.

2. KEEPING CREDIT FAIR AND AFFORDABLE

We’re tackling the poverty premium; the unfair reality that people on lower incomes often pay more for credit.

We’ll only ever lend what we believe you can comfortably afford, and we’ll always offer the most affordable rate we can within our risk limits.

We regularly check our rates against other lenders to make sure we’re staying true to that promise, and we’ll never use your data to charge you more. Our loans are also capped: we’ll never charge an APR more than 39% above the Bank of England base rate.

3. BUILDING A MORE FINANCIALLY INCLUSIVE WORLD

We exist to make finance fair for everyone, especially for those who are overlooked by traditional lenders.

We’re constantly finding new ways to expand our eligibility criteria and reach people who struggle to access affordable credit, and we share our progress each year through our impact reporting.

We also work closely with partners like Credit Unions and Community Development Finance Institutions (CDFIs), offering our technology on a not-for-profit basis.

STAYING ACCOUNTABLE

We take our commitments seriously. Every year, we publish our Social Impact Report, where we share what’s going well, where we can do better, and what we’re working on next.

Because making credit fairer isn’t just a goal, it’s our mission.

VIEW THE REPORT