PLEND'S SOCIAL
IMPACT CHARTER
At Plend, our mission is simple - to make fair and affordable credit accessible to everyone.
We know that borrowing should help people move forward, not hold them back. That’s why our Social Impact Charter guides everything we do, from how we design our products to the decisions we make every day.
HOW WE MEASURE OUR IMPACT
We regularly measure our social impact by asking three key questions:
- Affordability: Are we making credit fairer and more affordable?
- Customer Profile: Are we reaching people who are usually excluded from mainstream credit?
- Customer Outcomes: Are our loans making a positive difference in people’s lives?
Each year, we publish our findings in our Social Impact Report, tracking our progress against a set of social KPIs built around these three questions.
OUR COMMITMENTS
Our Charter is built around three promises. These sit at the heart of who we are.
1. PUTTING OUR CUSTOMERS FIRST
Everything we do starts with our customers.
We’re here to help, not to add stress, so we promise to treat everyone with dignity and respect, always act in your best interests, and never charge late payment fees.
We listen carefully to your feedback, fix our mistakes when we make them, and use what we learn to make Plend better every day.
Your trust matters to us, and that means keeping your information safe and secure.
2. KEEPING CREDIT FAIR AND AFFORDABLE
We’re tackling the poverty premium; the unfair reality that people on lower incomes often pay more for credit.
We’ll only ever lend what we believe you can comfortably afford, and we’ll always offer the most affordable rate we can within our risk limits.
We regularly check our rates against other lenders to make sure we’re staying true to that promise, and we’ll never use your data to charge you more. Our loans are also capped: we’ll never charge an APR more than 39% above the Bank of England base rate.
3. BUILDING A MORE FINANCIALLY INCLUSIVE WORLD
We exist to make finance fair for everyone, especially for those who are overlooked by traditional lenders.
We’re constantly finding new ways to expand our eligibility criteria and reach people who struggle to access affordable credit, and we share our progress each year through our impact reporting.
We also work closely with partners like Credit Unions and Community Development Finance Institutions (CDFIs), offering our technology on a not-for-profit basis.
STAYING ACCOUNTABLE
We take our commitments seriously. Every year, we publish our Social Impact Report, where we share what’s going well, where we can do better, and what we’re working on next.
Because making credit fairer isn’t just a goal, it’s our mission.